Senator aims to be youngest Philippine president

February 23, 2009

"The next leader of the country should be addressing three issues -- all gut issues -- jobs, income, and prices of commodities," Escudero said.

While he comes from a land-owning family with a long history in politics -- his father is a congressman who served under two past presidents -- Escudero says he lives simply and has had to sell his two vintage cars to expand his house and put up start-up savings for his twins.

Money alone does not make a successful campaign, he says, judging from the 2007 polls when he spent about a fifth of what a senatorial candidate would normally spend. His campaign funds came mostly from contributions from supporters, he said.

"The challenge to the candidates is to inspire the voter to participate, make known his vote and naturally campaign for a candidate. Whoever captures the imagination of the people in that regard, I think, will have a good chance of winning."

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